Ever noticed how an ad for those shoes you were just looking at seems to pop up everywhere you go online? That's not magic, it's remarketing. And it's a powerful tool that can help you reach people who've already shown interest in your business.

Imagine: someone visits your website, looks through some products, maybe even adds something to cart... but then they get distracted and close the tab without buying. Have you lost the customer? What are your options now?

Not all is lost. Remarketing gives you another chance to grab their attention, remind them about the product they saw, and politely nudge them towards buying.

Think of it like a tap on the shoulder, saying "Hey, remember me? You could still buy!".

TL;DR

Remarketing brings back lost website visitors with targeted ads.

• Uses tracking pixels and cookies to follow users.

• Targets ads based on past behavior and interests.

• Personalizes messages for better engagement.

• Works across multiple channels (web, social, email).

• Different types include standard, dynamic, search, video, and email remarketing.

Why should you care about remarketing?

The internet is crowded. It's easy to get lost in the noise.

Remarketing helps you cut through that clutter and reach the people who already have an existing relationship with you and likeliest to become your paying customer. Reminder: It's about building relationships, not just about selling a product through an ad.

If you walked into a party and shouted your sales pitch at everyone in the room, would it work? Probably not.

You're better off initiating conversations, getting to know people, and building connections. Remarketing is kind of like that. It lets you have a more personalized conversation with your audience, even online.

Source: Finances Online

Here are a few more statistics about remarketing:

• People who see retargeted ads are up to 70% more likely to convert.

• Retargeting can increase web traffic by an impressive 700%.

• Retargeting ads are 76% more likely to get clicks than display ads.

• 79% of consumers say they will only interact with offers that reflect their previous interactions with a business.

• B2B companies see a 147% higher CTR for retargeted ads compared to B2C companies.

• B2B companies can increase their brand awareness by 71% through remarketing.

Did you know a paid social or a media expert can help you get set up with remarketing in less than an hour? Find them on Unstuckd.

How does remarketing work?

• Tracking Pixels and Cookies
  These little bits of code work behind the scenes to track activity on your website. It's all supposed to be anonymous, but with it shows interests that you can tap on for your ads.

• Ad Targeting
  Instead of showing your ads to anyone and everyone, remarketing lets you target people who have already visited your website or interacted with your brand online. This means you're more likely to reach people who are somewhat aware of your brand and your offer.

• Personalizion
  If someone abandoned their shopping cart, you could send them a friendly email with a discount code. Remarketing lets you tailor your message based on the actions people have already taken on your website.

• Cross-channel
  Remarketing isn't only for websites though. You can use it on social media, search engines, and even in your email marketing. This helps you stay top-of-mind across channels and platforms.

How could your business use remarketing?

Remarketing comes in different forms, each with its own strengths and strategies, here are some:

• Standard Remarketing
  The most common type, where you show ads to people who have visited your website as they browse other sites across the Google Display Network.

• Dynamic Remarketing
  This takes things a step further by showing personalized ads based on the specific products or services people viewed on your website. Remember those shoes you were looking at? Dynamic remarketing is how they keep showing up in your ads.

• Remarketing Lists for Search Ads (RLSA)
  This allows you to tailor your search ads for people who have previously visited your website. So, if someone searched for "blue widgets" and visited your widget page, you can show them a more targeted ad the next time they search for something related.

• Video Remarketing
  This involves showing ads to people who have interacted with your videos on YouTube or other platforms. It's a great way to re-engage viewers and keep them coming back for more.

• Email Remarketing
  Yes, even email. This is a classic strategy that involves sending targeted emails to people who have subscribed to your list or interacted with your emails in the past. It's one of the most effective way to nurture leads and stay top-of-mind.

Need help to figure out remarketing?

If you're feeling stuck, remember Unstuckd is here to help. We offer marketing therapy in 60 minutes. Book a session with an Media expert and they will get you up & running with remarketing.